Remaking JC Penney's Organizational Culture |
ICMR HOME | Case Studies Collection
» Human Resource and Organization Behavior Case Studies Please note: This case study was compiled from generalized experience of the authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
Barun Mukherjee (Barun) was a Regional Manager (RM) at DrugPharmz, a
mid-sized pharmaceutical company in India. He had joined this company a year
earlier. During one year, he had witnessed a high attrition rate in his
sales team, and found it difficult to find suitable people who could fill up
these vacancies.
DrugPharmz was in the process of re-launching its operations in West Bengal.1
The company used to do brisk business in West Bengal five years earlier, but due
to certain operational issues as well as problems at the corporate level, the
company had stopped its operations in West Bengal as well as eight other states
of India. 1] West Bengal is a state in the eastern part of India. The population of the state is 80.22 million as per the 2001 Census of India. Though it occupies only 2.7 percent of the India's land area, it supports over 7.8 percent of Indian population, and is the most densely populated state in India. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Workbooks,
Case Study Volumes.